The Application of a Cost Plus Pricing Method in Determining the Selling Price of Dried Lomek Products (Case Study at Bumdes Kuala Alam)

The determination of the selling price will affect level consumer purchasing power, specifically, if offered is too high, it have an impact on decline in power. As a result, product willbe unable to compete market and vice versa. Even though products at low prices can market, profit achieved by company not be maximized. This study aims determine dried lomek BUMDes Kuala Alam, as well using cost plus pricing method. uses quantitative descriptive research method collecting data from observing displaying results tables described. obtained that there are differences determining between methods used Cost Plus Pricing difference inclusion variable factory overhead costs fixed costs. able compete. Because below range for 100 Kg Rp. 13,700/pcs 1000 8,000/pcs. Keywords: Strategy, Selling Price, Method.